Chatime
Lunar New Year Campaign
An exclusive design for Chatime’s limited edition Purple pockets for the annual Lunar New Year Campaign featuring the Year of the Wood Dragon. The pockets were distributed across Canada at all retail locations.
Client
Chatime
Year
2024
The design is inspired by the wood element and features different plants, flowers, and trees that are popular in Asian culture. The blossoming lotus flowers represent growth and transformation into beauty, the tangerine tree often is a symbol of prosperity, and the bonsai tree represents vitality and resilience to grooming.
